Title:  Marketing & Communications Executive (DSC/ET/14143)

About ST Engineering

ST Engineering is a global technology, defence, and engineering group with offices across Asia, Europe, the Middle East, and the U.S., serving customers in more than 100 countries. The Group uses technology and innovation to solve real-world problems and improve lives through its diverse portfolio of businesses across the aerospace, smart city, defence, and public security segments. Headquartered in Singapore, ST Engineering ranks among the largest companies listed on the Singapore Exchange.

Our history spans more than 50 years, and our strategy is underpinned by our core values – Integrity, Value Creation, Courage, Commitment and Compassion. These 5 core values guide every aspect of our business and are embedded in our ST Engineering culture – from the people we hire, to working with each other, to our partners and customers.

About our Line of Business – Mission Software & Services

Our Mission Software & Services business provides leading-edge mission critical command, control, and communications (C3) systems with secured IT infrastructure and managed services. We support our client’s innovation journey through design thinking, analytics, and AI-enabled decision support with our full suite of cloud computing solutions. We provide intelligent, actionable insights and sustainable solutions to our valued partners in diverse industries including defence, government, and commercial sectors.

Together, We Can Make A Significant Impact

• Plan, develop and execute all marketing and communication strategies to drive ST Engineering’s eServices digital presence and overall awareness.
• Develop and executive content marketing strategies to grow business leads and inbound traffic.

Be Part of Our Success

Campaign and Event Execution

• Manage a variety of end-to-end marketing campaigns (ATL- Above the line / BTL - Below the line) to drive awareness and leads. You will be involved in the planning, segmentation, creative and execution.
• Plan and launch virtual and physical events that include webinars, roundtables, conferences, tradeshows, VIP visits etc.
• Execution of online and offline marketing campaigns in line with the objectives and positioning set out in the marketing plan
• Liaise with internal stakeholders and external vendors to ensure all initiatives are launched in an organized and timely manner
• Analyse performance for each event or campaign to track achievement of success metrics and determine areas for improvement

GTM (Go-to-market) Marketing Content Creation

• Plan content to drive the ST Engineering e-Services story and ensure relevance and effectiveness across initiatives.
• Develop and manage sales enablement (presentation, brochures, videos and other marketing materials that supports the process of selling and increase the market mindshare)
• Collaborate with the various business leaders to drive awareness and/or demand generation for events, campaigns, and other initiatives for their solutions and products.

Digital Marketing

• Keep ahead of digital trends and platforms, identifying new opportunities for leadership engagement through relevant content and leading the development of digital channel strategies to support the business’s objectives.
• Manage digital marketing agencies on media/advertising campaigns including digital adaptations, paid social content to maximise reach and awareness.

Marketing Support

• Collaborate cross functionally with other departments and communicate effectively with internal and external stakeholders.
• Ensure governance of ST Engineering brand voice and visual guidelines on customer-facing marketing/media assets.
• Assist in other ad-hoc marketing-related tasks as assigned.

Qualities We Value

• Degree in Marketing, Business, or related fields with 3-5 years relevant working experience in Marketing.
• Strong verbal and written communication skills
• Creative, enthusiastic, hands-on self-starter with effective planning, coordination and project management skills
• Experience in event management and knowledge of digital marketing will be an advantage
• Ability to multi-task and work under pressure in a fast pace working environment.
• Both a good team player and strong contributor

Our Commitment That Goes Beyond the Norm

• An environment where you will be working on cutting-edge technologies and architectures.
• Safe space where diverse perspectives are valued, and everyone’s unique contributions are celebrated.
• Meaningful work and projects that make a difference in people’s lives.
• A fun, passionate and collaborative workplace.
• Competitive remuneration and comprehensive benefits.