Title:  Field Marketing and Operations Manager

About ST Engineering:

ST Engineering is a global technology, defense, and engineering group committed to delivering innovative solutions that impact industries, cities, and communities. We are seeking a Field Marketing and Operations Manager to lead and optimize our marketing campaigns, marketing engine, ensuring data-driven decision-making, operational excellence, and measurable business outcomes.

Role Overview:

You will support the execution of strategic Smart City field marketing initiatives designed to drive brand awareness and contribute to overall business growth. You will also be responsible for the marketing operations function; optimizing marketing processes, automation, and performance tracking to enhance efficiency, effectiveness, and scalability. Your expertise will play a key role in shaping demand generation, improving conversion rates, and maximizing return on marketing investment (ROMI).

Responsibilities:

1. Campaign Execution

• Assist in the planning and execution of end-to-end field marketing campaigns, including content marketing, tradeshows, sponsorships and close loop marketing.
• Help coordinate logistics, pre- and post-event marketing activities, and on-site execution to ensure successful campaign delivery.
• Collaborate on content creation, including copywriting for emails, social media posts, and promotional materials.

2. Data-Driven Marketing & Performance Analytics

• Establish and optimize a data-driven marketing framework to guide strategic decision-making.
• Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.
• Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).
• Provide insights to enhance audience targeting, segmentation, and engagement strategies.

3. Business Alignment & Marketing Cadence

• Develop a structured marketing cadence aligned with business objectives.
• Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.

• Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.
• Train marketing teams on running reports and executing tasks within marketing automation programs.
• Deploy and train regional teams on new tools and processes introduced by the global marketing team.

4. Pipeline Health & Demand Waterfall Management

• Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.
• Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.
• Identify bottlenecks in the conversion funnel and implement corrective strategies.

5. Return on Marketing Investment (ROMI) & Conversion Optimization

• Track and analyze marketing ROI, ensuring accountability for marketing spend.
• Implement best practices for optimizing lead conversion and customer acquisition costs.
• Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.

6. Email Automation & Nurture Programs

• Track and analyze automated email nurture workflows to improve engagement and conversions.
• Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.
• Ensure compliance with data privacy regulations and best practices in email marketing.

Qualifications:

• Bachelor degree in Marketing, Business, Analytics, or a related field.
• 10+ years of experience in marketing operations, demand generation, or digital marketing.
• Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.
• Experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls.
• Proficiency in Salesforce CRM system and Salesforce Marketing Account Engagement marketing automation platform.
• Excellent stakeholder management and ability to align marketing strategies with business goals.
• Strong leadership and team management skills with a focus on operational excellence.

Why Join Us?

At ST Engineering, you will be at the forefront of shaping innovative marketing strategies that drive real business impact. You will work alongside a dynamic team in a fast-paced, collaborative environment where your expertise in marketing operations will directly influence growth and efficiency. If you are passionate about data-driven marketing, pipeline health, and campaign optimization, we invite you to apply and make a difference with us.